Journeys combine automation and customization to deliver effective and seamless customer journeys for your customers while improving your team’s productivity. You can create journeys across your entire customer lifecycle, from awareness to conversion and beyond.

Use logic-based decisions to send contacts down personalized paths based on demographic or behavioral data, such as visiting a webpage or clicking on an email. Trigger automation at the exact right time using any number of delays and timeframes available. Every customer’s journey is determined by the logic and triggers you set up, making this a flexible way to create amazing customer experiences.

Once you have created your journeys, you can easily view how your contacts move through each stage. Either from the Journeys panel or a specific contact’s record, you can see which step your contact has progressed to, while also being able to manually progress them through your journey if needed. Clicking to view their current progress in the journey brings up an animated window that recaps the current route they have taken in the journey and where they will be headed.

This information allows you to see how contacts are moving through your journey and if they are reaching your desired goals. If not, you can easily adjust your journey using the drag-and-drop builder to define better pathways for your customers.