There is a big difference between an email service provider and a software like Credema that allows for true marketing automation. ESPs focus on simple newsletter building, sending, and tracking. In business, it’s known as “batch and blast,” and the most common side effect is that it’s impossible to measure how it impacts you and leverage that data throughout your business.
Credema’s integrated solution brings your communication to another level. You still get all of the newsletter building, sending, and tracking tools, with the added power that comes from Credema’s marketing automation and multi-channel marketing methods (post-click tracking, landing pages, automatic CRM integration, mobile messaging, etc).
Learn more about Credema’s marketing automation tools in a 7 days free trial.