Take the guesswork out of lead qualification with Credema’s lead scoring tools. Automatically assign scores to your contacts when they engage with your brand. Whether they are downloading an ebook, perusing your website, responding to a survey, replying to an email campaign, meeting with sales, or attending an event, you can give each contact scores based on both their behavioral and demographic data.
The higher the score, the more sales-ready the lead is and the more likely to convert. For example, if a lead visits your pricing page, requests a demo, and attends a webinar, you can determine they are further down your funnel and ready to purchase.